Design is not just what it looks like and feels like. Design is how it works.
Your brand is what people say about you when you’re not in the room.
Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.
Designers don’t get hired to make pretty things or win design awards. We get hired to solve business problems.
If you find an element of your interface requires instructions, then you need to redesign it.
Photography is the story I fail to put into words.